Experts in results
This time we are going to analyse the best strategies for Black Friday 2023. One of the most anticipated events of the year is approaching, a time of great capacity and commercial interest.
Even during 2020 and 2021, times when the Covid-19 pandemic was very latent, Black Friday online sales figures held up quite well.
For example, in the United States, online sales figures during Black Friday increased by 271% compared to the last quarter of 2020.. Throughout this post we will present data and statistics that demonstrate the importance of the event.
While it is true that this event held in November increases the possibilities to boost salesalso increases competition. This is why implementing a solid and efficient digital marketing strategy is essential.
Why take an interest in Black Friday strategies?
Black Friday is a well-established discount event, it is celebrated in many countries and users look forward to it with great enthusiasm. Therefore, it is an opportunity where the demand of potential buyers increases.
Everyone wants to see what they can get out of the best deals on Black Friday, and if you set up a digital marketing strategy in tune with the characteristics of your audience, boosting your profits will be a given.
There are classic Black Friday actions, such as announcing a promotion or an offer, reducing certain prices, or even offer some benefits with certain purchases. But, doing what everyone else does without a specific intentionality, does not allow you to go further. And if you dare to go further through a well-defined digital marketing strategy, the benefits can be not only immediate, but sustained over time.
For example, offering a differentiated and memorable customer experience can help to build customer loyalty. Achieving these objectives is possible through techniques such as email marketing, landing page design and other measures.
Therefore, being successful in this event translates into increased sales volume, interaction with your website and the possibility to increase your brand positioning.
Even better, the graphs over a total of 5 years show that sales figures for the Black Friday season are on the rise year after year. It looks like 2023 will be no exception.
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Best digital marketing strategies to increase sales during Black Friday
The analysis of aspects such as consumer behaviour and the most visible trends during last Black Friday, is what today allows us to define the best digital marketing strategies to sell more. Take note!
1. Share certain offers before the event
Black Friday 2023 strategies aim to generate more sales on Black Friday 2023, but the reality is that we can see benefits earlier. In 2022, according to dSaleCycle DataIn the days leading up to the event, users were most interested in the Tuesday, Wednesday and Thursday before the event. Analysts even perceived an increase in purchase intent.
Take advantage of the capacity on those days and surprise with some lightning promotions can increase your sales. Remember to be agile in selecting the products you will discount, and don't sell massively at the cost of earning less.
Driving sales and increasing profits must go hand in hand. You should not only define and plan your offers, but also work on advertisements to attract more audience.
Remember that your ads should have attractive copy and that the design should be well adapted for mobile viewing. In general, performance analysis in online shops points to a higher traffic coming from mobile.
To implement this digital marketing strategy for Black Friday remember:
- Create expectations with a countdown before announcing the promotion.
- Leverage social media and promote your discounts.
- Realise a viable discount in terms of profit.
2. Study consumer behaviour
Before putting your Black Friday strategies into action, it is essential that you carry out an analysis of your audience. Google Search Console is a great tool to obtain this kind of information.
Do you want to learn how to read web metrics and analyse them? Check out our trending post; Google Search Console and its fundamental role in SEO positioning.
Doing this type of analysis will allow you to discover the characteristics of your audience and to find out which groups of people frequent your online shop the most.
Did you know that in Spain the most receptive consumers to Black Friday sales are women? Taking advantage of this trend and devising a campaign focused on the tastes of your users with this segmentation can be very useful.
If you want to find out more information like this to boost your advertising campaigns and get more sales, we recommend you request our Ebook of analysis and strategies for Black Friday. The analysis of consumer behaviour also leaves us with another possibility, and that is to determine possible errors on our website.
For example, if there is a high bounce rate in Ecommerce, something may not be a good fit with the design or functionality. Check that the checkout process is intuitive. and can be carried out in just a few steps.
3. Create buyer expectations before the event
Both small and well-known brands often advertise their promotions during the event and the internet becomes a space full of advertisements and announcements from shops of all kinds.
It is a good idea to prepare your audience, this can be done by sending a persuasive newsletter that arouses excitement and creates expectations for your potential buyers.
Given the high exposure to offers, it is easy to get lost in the sea of advertisements and promotions - sign up and win! Make your customers remember you and look for what you have to offer.
Starting your campaign even weeks in advance is a good idea, with some brands considering starting as early as the end of October in order to generate buzz around the issue.
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4. Increase the value of orders to generate more profit.
One of the best strategies for Black Friday is to increase AOV by complementing products that are related to each other.
For example, at EXprimeNet we carried out a statistical study on the impact of Black Friday for e-commerceThe most important area of sales is technology.
At the same time, it is an easy item to complement, you can offer a pack of computer + screen + mouse. This is an example! But the reality is that sets or packs tend to be more successful at this event.
5. Consider offering free shipping
Not everything is easy in the world of online sales during Black Friday, because at least 78% of users want to make an in-person purchase during this season (according to data published in our Ebook).
But don't give up! It is easy to capture the interest of users to generate online sales on Black Friday, it is important to improve the value offer. And for that, offering free shipping is a real plus.
Online sales culture and returns
Returns in online shops has been one of the most important challenges. On the one hand, seven out of ten shoppers take the return option into account and have it as a criterion for making a purchase.
And according to our online returns survey, at least 71% of users claim to have returned a product within three months - that's a big number!
Returns are costly for any shop, so we suggest doing everything to reduce them. Mainly, this is due to mistakes with sizes, it is important to translate them well, especially if there are variations due to the country of manufacture.
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6. Plan pre-event advertising campaigns
Don't procrastinate, it is essential that you can get everything up and running before Black Friday.
So, the best thing to do is to plan your advertising campaigns, remember to choose valuable copy that connects with your audience. and that generates an irresistible value proposition. An efficient marketing technique is to create a sense of urgency.
Culturally during Black Friday products are sold out, so it's a good idea to play with that a bit. In what way? You can prepare several promotions segmented from best to most neutral, and reserve for the best ones the greatest urgency.
Use phrases such as the following:
- Promotion available only for (install countdown).
- There are only a few units left in stock.
- Last days of sales.
Finally, remember to generate that feeling from scarcity and emotionality. A good copy in your campaigns will be vital, and not only that, remember to boost your content on social networks. Ask for our digital services and get quality results in record time, and success!