B2C and B2B lead generation

eXprimenNet is a results-oriented digital marketing services agency and any action will always be associated with the most relevant KPIs: contacts, customers and sales. Through our B2B and B2C lead generation service, we audit, plan, manage and reorient any area of your business's digital presence in order to apply the necessary improvements that help optimise lead generation at the best possible CPL. 

We generate monthly 

+ of 24,000

sales and contacts

Our customers receive per month

+ More than 2,000 calls


Every month we generate

+ More than 15,000 leads

from various sectors

We have opening rates

of almost a 40%

in emailing campaigns

Recent articles:

B2B and B2C lead audit and strategy

We investigate what actions or levers are necessary both on-page and off-page to generate leads, optimise the conversion rate and achieve the best possible CPL.

Commercial strategy

We go outside our digital side to give you support and feedback on commercial actions and messages that can help you get better results.

Agility and automation

In the digital channel it is necessary to act very quickly on each lead or potential customer generated. We design and implement an automatic system that allows you to respond and quickly follow up on the lead.

Real sales feedback

The objective is not to generate a massive volume of leads, but rather that the leads generated convert as many of them as possible into customers. For this reason we will ask you to confirm sales and invoicing of the leads generated.

Metrics configuration

We prepare all channels to know in real time the relevant KPIs generated by each action: CPL, CPA, ROI and ROAS.

Funnel, tracking and pixelation

Before a conversion takes place, a series of actions must be generated that feed the conversion funnel. The measurement of events and interactions will be configured to know the data of this funnel.

Lead B2B and B2C Experts

More than 15 years of experience

We have extensive experience in auditing, optimising, planning and managing lead generation strategies and actions. We work with companies in a multitude of sectors, sizes, countries and languages.

→ We implement relevant and coherent changes.

B2C and B2B lead generation

How do we generate good results in B2B and B2C lead generation?

Through the following process we managed to improve lead acquisition and provide an effective, well-planned service, with a good support team and with good final results in terms of web traffic, contacts and sales.

Step 1

Leads acquisition audit

We analyse the state of your lead strategy and that of your competitors, offering a list of recommendations categorised by priority.

Step 2

We create a strategy

We propose you a work plan leads oriented to a set of objectives and based on relevant and measurable KPIs progress. We take into account your marketing and commercial objectives.

Step 3

We execute and manage

B2B and B2C lead strategy requires well-executed management by experts. It's not about doing too much but about doing the right thing and experience is important in this respect.

Step 4

Results and guidance

We show you what results we are generating through integrated tools. We guide the lead work based on KPIs and taking into account what your business needs.

Step 5

Real time dashboards 360º

We connect all the data into dashboards that display information in real time. These dashboards are tailored to your needs.