Keyword analysis: Know 3 important steps of this process

One of the most important issues to generate organic SEO positioning is to do a keyword analysis. This is a necessary process in content marketing strategieswhere the intention is to position a post in the first positions of Google.

There are many benefits of analysing keywords and planning to strengthen a content at the level of SEO positioning. In fact, it allows us to know how relevant a topic is according to the niche we are dealing with.

It also allows us to appreciate which are the most relevant keywords about a topic. And by including them strategically and naturally in a piece of content, Google is likely to take you more into consideration.

You may be wondering, How is a keyword analysis done? It is a key process that we must manage very diligently. In this guide we share with you four fundamental steps to do it efficiently.

How does a keyword analysis work?

Let's start by defining what a keyword analysis is, it is a process in which the search terms of a niche are evaluated.

All of this is done with the intention of determining which are the most competitive keywords to use in a SEO strategy organic, or to make a positioning campaign with Keywords.

The difference between the two is that aiming for organic positioning is something that can be done for free. While managing an SEO campaign involves a cost.

On the other hand, three fundamental aspects are taken into account when carrying out a keyword analysis:

  • The monthly search volume of the Keywords.
  • Level of competition at SERP level.
  • Perceived conversion potential.

Keyword analysis example

When analysing how a keyword analysis is done, it is useful to have an example. It helps us to have a clearer idea about this process.

Let's say you have an online shop that sells natural weight loss products. And you have decided to make some relevant posts on this topic.

The following are some keywords that might work:


Monthly searches Change in 3 months Competitiveness

Natural weight loss pills.

100-1000 0% Media

Infusions to eliminate liquids and fats




Natural weight loss pill




Herb for weight loss and fat burning 100-1000 0%


Source: Table based on a Google ADS Keyword Planner analysis.

Which tool to use for keyword analysis?

This will depend on whether you are looking for free SEO tools, or if you are looking for paid SEO analysis tools - don't worry! In both cases there are very interesting options.


It has keyword analysis options without having to purchase a subscription. However, free functions have certain limitationsThis is not uncommon, however.

On the other hand, Ubersuggest is one of the best tools for keyword analysis, it is easy to use and has a high level of accuracy in the study of keywords.

Keyword Planner

It is one of the most recognised nowadays, as it has been developed by the Google team. And the best thing is that if you have an old Google Ads account you can take advantage of its keyword analysis function for free.

What is relevant about this tool is that it is very much geared towards those who want to manage a paid keyword campaign. However, it serves very well to define which topics should be addressed in the development of the post.


If you are thinking about creating content to boost local SEO, this tool will be very useful.

Well, its main charm lies in offering us user search terms, focused on a particular region. It also shares information about the most relevant keywords based on Google Maps results.

How to do a keyword analysis?

Now that we have defined what keyword analysis is and what tools we can use to carry out this search and subsequent planning, it is important to know what steps to take to carry out this process.

1. Evaluate the difficulty of the Keyword

A key thing about keywords and keyword analysis is to be able to determine the difficulty of the keywords. This will define the speed and ease with which your website will be able to rank using the terms you select.

Is it worth using highly competitive keywords? Actually, it is not the best option. Because it can take a long time to see results, it might not even show a conversion.

Often to rank for a difficult keyword you will have to reckon with several mentions from other websitesso that Google will value you as a benchmark in your niche.

If you are just starting out with your website and it has not yet attracted that much traffic, it is best to use low competitive keywords.

do a keyword analysis

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2. Define how profitable the Keyword is

Another fundamental step in keyword analysis has to do with estimating the ROI or profitability of the term. This has to do with the ability of the keyword to generate a conversion in the future.

For example, someone looking for "slimming products o "best fat burning pills".can have a high purchase intent. So these are terms that, if used well, could generate a subsequent conversion.

3. Take into account the volume of searches

Another aspect to consider when searching for and analysing keywords is search volume.

It goes without saying that the greater the relevance of a term, the greater the possibility of capturing web traffic. However, here it is important to pay attention to one detail, to look for keywords with an acceptable level of searches and moderate competitiveness.

For example, the following keywords extracted from Keyword Planner:

do a keyword analysis

These keywords do not necessarily have a purchase intent. However, if your website is just starting up it does make sense to include them to create more informative blogs. and less transactional, this will help to improve the visibility of your website.

So, how to do a keyword analysis?

The three fundamental pillars of keyword analysis are:

  • Assess the difficulty of the terms and prioritise moderate difficulty.
  • Define the ROI of the keywords or the likelihood of conversion.
  • Take into account the volume of searches for the terms.

Remember that our SEO strategy experts help you with your website growth. We start with a SEO audit to understand current weaknesses and create tailor-made integrated solutions.

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