E-commerce advertising campaigns: Learn about 5 interesting strategies

The growth of online shops in recent years is undeniable, and this time we will tell you about it how to run e-commerce advertising campaigns of high value.

E-commerce has opened up new investment opportunities from different approaches, including the possibility of B2B sales.

And although the benefits of having an online shop are numerous, the road to success is fraught with many challenges. For there is a high level of competition when it comes to growing an ecommerce business.

Therefore, the management of good SEO strategies is key to fostering the growth of Ecommerce. However, in some cases, the SEM strategiesThe value of advertising is key in this area.

The good news is that there are several options for running e-commerce campaigns, specialists suggest implementing more than one plan in order to perceive a higher level of success.

Find out how SEM search engine advertising can help increase your sales and how to define good e-commerce advertising campaigns.

SEM strategies for online shop growth

When you think of the development of an online shop SEO positioning is almost always taken into consideration, which shows the performance of the website in the main search engines.

But SEM strategies are the techniques that enable the generation of paid advertising to increase impressions and traffic to the online shop. Google Ads is the leading ad generator for websites and online shops.

Please note that SEO and SEM are not the same.SEO is associated with the organic positioning of your content, while with SEM strategies the positioning result is that which was generated through paid advertisements.

A key factor in establishing the differences between SEO and SEM is the investment, in the case of SEO, more effort and analysis is required.

However, for SEM the investment cost is higher depending on the level of reactions to an advertisement.

But the level of results that SEM advertising gives is faster, hence its profitability. The following are some of the different options that exist for designing e-commerce advertising campaigns. Keep in mind that you can implement more than one technique.

Banner campaigns

One thing we like about banner advertising is that it is very dynamic and attractive. Likewise, can be reinforced by powerful copy and a visual identity that captures the interest of the audience.

It is easier for users to click on a banner, especially because they can appear on websites of interest to your niche business.

Therefore, the audience that will come to your shop will not be random, but users who can show a real interest in your content.

According to Marketing Directo data on banner advertising performance statisticsOn average, an average internet user can be exposed to 1,707 banners per month.

This suggests that it is a technique that can work, but given the competition, it is important to differentiate yourself and do a great job in terms of advertising and visuals.

Sponsored content

It's one of the smartest ways to start e-commerce advertising because it can help maintain the trustworthiness of your shop.showing that it is a commercial benchmark.

For advertising through sponsored content, it is important that the commercial alliance makes sense and not be seen as forced. For example, let's say you run a sporting goods shop.

A good idea is to have promoted content on the blog of a personal trainer or hobbyist who has built up a strong community in this niche.

In this way, you can create an interesting post on how to choose running shoes and talk about your shop or a particular product area.

Likewise, it is best to use emotionality to attract the audience, this can be through a technique such as Storytelling.

PPC ads

Without a doubt, it is one of the conventional options for e-commerce advertising campaigns. The strategy allows the design of ads that allow for a great segmentation.

On the other hand, paid by the number of clicks The cost of investment is justified by the reaction generated by the advertising.

In case your advert has not been successful, the money invested will logically be less. But if you have been successful, the investment increases, so it is a sustainable format.

Also, the ads of this type are varied, some ads appear directly within search engines, others are positioned on websites related to your shop.

Ads on Google Shopping

It is one of the most innovative and valuable options, because they are advertisements that showcase your product in an attractive way, but at the same time with a transactional feel that can be well received.

Google Shopping leaves a virtual shelf format with multiple products, so the audience may have a strong interest in generating a purchase.

Email marketing campaigns

This is one of the oldest of all online shop advertising campaigns, but it is still very effective. It is useful for announcing shop news such as a new product line.

On the other hand, email marketing can help with customer loyaltyThis increases their trust and interest in the brand. And unlike other alternatives, the investment cost can even be lower.

Is it worth investing in e-commerce advertising campaigns?

Absolutely! And the ideal is to invest in several techniques in order to increase the chances of capturing good results.

Remember that we have experts in Emailing campaigns to make your mailings effective.