SEO audit: 5 steps to SEO analysis

This time we will tell you about how to do an SEO audit following some fundamental steps. A review of the positioning of your website is relevant.

For, by examine the SEO performance of your site web you can discover mistakes or aspects that you can improve. And this makes the difference between a steadily growing digital business and a neglected website.

Unfortunately, it is easy to make certain mistakes in digital marketing, especially if you are doing it without professional help. And it's hard to notice a drop in rankings - it's an indication that something is wrong with your SEO.

The best way to carry out a SEO audit is with a professional digital marketing team or SEO agency. Especially because it allows you to see results in less time, and provides more specialised guidance.

How does an SEO audit work?

Before explaining step by step how to do an SEO audit, it is important that you know what this evaluation consists of.

Broadly speaking, it is a type of analysis that assesses significant aspects of organic positioning of a website. In this way, it helps to diagnose SEO errors or, on the contrary, helps to detect areas that can be improved.

Good technical SEO analysis not only includes internal site assessmentbut also how it performs externally. For example, the SEO audit can track external links to assess the quality of backlinks.

When is it advisable to carry out an SEO analysis?

While it is true that having a digital presence offers many benefits to businesses, there are also a number of challenges to be faced, such as competitiveness or the Google algorithm updates.

This is why it makes sense to pay attention to the latest SEO trends. Because old techniques don't always work, and that's because the digital world is moving very fast.

At a general level, an SEO audit should be carried out from time to timeat least once a year. However, there are specific situations that may accelerate the need to comply with this process.

For example, if you notice that your website is slowing down. You should also take into account the analysis of metrics such as the bounce effect or in general, if your web traffic has been altered in a negative way.

Main objectives of the SEO audit

You may still have some doubts about applying for an digital consulting to have a professional assessment in the analysis of organic positioning.

According to research carried out by Datasocial, at least 93% of all web traffic is generated by search engines.. So, analysing your SEO performance on a regular basis can ensure you rank well in the search engines.

So, in the following table you will be able to assess some objectives and even benefits of the scope of a technical audit:

How to do an SEO audit?

Now that we have defined what an SEO audit is, it is important to know how to implement the technical analysis. For best results and to cover all the key points of the process, you can consider the following guidelines.

1. Evaluate the indexation of your pages

Studying your website's URLs is a key part of this process. Some people assume that their most relevant pages are indexed, but this is not always the case.

So how do you make sure that indexing is applied correctly? You can use specialised tools such as Google Search Console.

Trick: Do you have a website with less than 500 pages? In this case, enter "Site:[yoursite]" in Google. This will allow you to evaluate the indexed pages coming from your website.

2. Check your site's loading speed

One of the first faults that websites tend to have is that they slow down in loading speed. This happens when heavy graphical content such as images or videos are integrated.

Does your website take more than 3 seconds to load? If so, it may show deficiencies in this area and this, in turn, affects SEO.

PageSpeed is a tool that allows you to have an evaluation of the loading speed. This tool will even help you to know the SEO performance of your website, as in the following image.

3. Examine the web adaptation of your site

A large amount of web traffic visits come from mobile devices, with at least more than half of all searches believed to come from mobile devices.

It is essential that your website is well optimised in terms of usability or mobile adaptation. Betting on Responsive design generates better resultsThis allows the display to be suitable for different devices.

4. Assess the web architecture

On the other hand, when doing an SEO audit you should take into account the architecture of your site. This also makes it easier to perceive the experience that users have from the moment they enter your website.

Thanks to this, you can generate improvements in the organisation of your content. Checking internal links and their consistency is a plus.

5. Define the performance of your content

Google places a high value on sites that are able to deliver a quality user experience across all content.

For example, dynamic posts that include other content such as images, internal links that allow you to expand the information, and even videos are useful to improve the visualisation of the content.

So, how to do an SEO audit?

In addition to the elements mentioned above, it is important to spend time and effort analysing the traffic you are attracting. This is to see if it is consistent with your site's target audience.

On the other hand, it is important to analyse your competition. Keeping yourself in constant innovation helps to improve your positioning and to sustain this visualisation over time.

Request a digital strategy and planning with our experts and find out what we can do for you.