Experts in results
In this opportunity we will analyse how to use Google Trends for SEO. It is one of the most important tools for identifying the relevance of certain searches and interests of internet users.
And the best thing is that it is a totally free tool which provides a range of metrics and relevant information about specific search terms.
Google Trends is full of surprises because it also provides key information about YouTube searches.
If you are starting to plan your content marketing strategy, it is essential that you take into consideration the analysis of the most searched terms according to your niche.
One of the most relevant functions of this Google tool is that it allows you to identify trends in real time.
In our article on how to appear on Google Discover We emphasise the importance of creating fresh content that is in tune with current viral trends.
But at a general level, this is key to generate organic positioning as it is taken into account in Google's algorithm criteria.
Here we will tell you how Google Trends worksWhat this tool is for and what benefits it can offer you in your web positioning strategies.
We offer you a series of professional tips so that you can make the most of your SEO strategies, based on the functions of this tool.
In particular, we will be analysing aspects such as the following:
- What is Google Trends and what is it for?
- How to use Google Trends for SEO?
- The use of trends to appear in Google Discover.
- Statistical data on the use of Google Trends in digital marketing.
What is Google Trends and what is it for?
Before we focus on analysing how to use Google Trends for SEOIt is important that you understand what this tool is all about.
Its main function is to demonstrate what are the search trends in a certain time range, it can even display this information in real time.
For free, Google Trends allows you to know the popularity of a search term or keyword. In general, it provides a lot of useful information for fine-tuning digital marketing strategies.
This tool can be very useful if you have a digital business, or if you have started an online shop and want to know the search terms of potential customers.
Even if you're just starting out in setting up a blog for increase your site's web trafficyou may not know what to write about.
And although some content is called evergreen because it consolidates very well over time and arouses interest from time to time, there are some topics that increase in popularity from time to time and it is worth taking advantage of this rise.
Learning to identify trends in a niche will help you stay relevant and in tune with the real desires and interests of your audience. And this is a key point about how to use Google Trends for SEO.
How to use Google Trends for SEO?
If you want to position yourself above your main competitors or in particular you want to increase traffic to your website, it is important that you make use of the tools offered by Google.
The Google Ads keyword planner is one of our favourite tools for professional keyword analysis.
But we also recognise the relevance of using Google Trends for the content marketing or to look at the evolving interests of your target audience.
Below, we share with you a series of recommendations that will show you how to take advantage of the functions of this tool and complement it with your SEO strategies.
1. Remember to segment geographically
First of all Google Trends is a tool that you can use with a wide range of customisation, it is important that you identify the geographic interest.
In the top bar of this tool you will find a small drop-down menu that will allow you to will allow you to choose the geographical area of your interest to carry out trend analysis.
In our case, we have selected Spain and by doing this the tool is automatically updated and shows you in a very timely manner some real-time trends and search interest in the last 24 hours.
2. Identify the relevance of key terms or keywords.
One of the main functions of Google Trends is the analysis of the search volume and trend level of a keyword, you can use the filter of this tool to adjust the analysis over the last six months or the last year.
Google's keyword planner provides information such as the average number of monthly searches for a search term, but the appeal of Google Trends is that it allows you to identify whether a keyword is growing in popularity.
Let's say you have a blog about travel experiences, and you make money from the project through affiliate marketing strategies.
If you research topics associated with this niche on Google Trends, you will notice that the search terms related to travel to Egypt have grown in popularity in recent months.
This increase is related to the recent Israeli-Palestinian conflict, so some people want to know whether it is safe to travel to Egypt at this time or not.
With this example we want to highlight that writing about what people are really looking for in a niche, can bring you much closer to your audience to the point of positioning yourself as a true reference in the sector.
3. Learn to identify seasonal keywords
It is important to know that there are some keywords that increase in relevance because they are seasonal. For example, around Valentine's Day it is common for search terms such as; best gifts for boyfriends and girlfriends to become more popular.
So, it is quite appropriate to make use of this tool if you want to target your content to the real needs at the exact moment to capture more interest from your audience.
4. Don't forget the associated keywords
Searching for keywords related to the main search term you have analysed will help you to create a much more complete content in terms of SEO terminology.
To find this function you have to search for the keyword you want and scroll down the page, then click on the "Related queries"The search terms that this tool considers to be related to what you have searched for will appear there.
And the best thing about this is that Google Trends organises this information according to the popularity a term is showing in real time.
This will help you to broaden your research and define more precisely whether or not a topic is relevant to your objectives.
In the image above you can see the queries related to the keyword, "smartwatches". This is a good way of finding out the real interests of users searching for this product.
While it is true that related queries target informational searches, you can always take advantage of this to increase your ranking.
5. Assess the key breakthrough words
In our guide on how to use Google Trends for SEO, we can't overlook breaking keywords.
When doing the analysis on a search term, by displaying the volume of interest for the term, we can see a percentage and a number, e.g. 5000%.
This often suggests the importance of using that keyword quickly. In some cases the keyword has not increased its level of competition.So it's a good idea to take advantage of it quickly in order to position yourself more easily.
While these types of keywords are certainly worth capitalising on, they are often temporary fads or terms that increase in popularity because of specific situations, such as being related to a news story.
So you don't want to base your entire business model on the use of these types of terms, but it is worth taking advantage of them to create fresh content that will help your website appear in Google Discover.
6. Take advantage of shop functions
If you're preparing for big retail events like Black Friday, then it's important that you take advantage of Google Trends' functions for analysing and planning content for online shops.
When searching for a keyword or term, you will notice that there are four sections, the first one allows you to change the geolocation and the last one allows you to focus the results on other platforms such as Google Shopping.
So, how to use Google Trends for SEO?
It is important that you explore all the functions of this tool and the filters it provides for a much more precise search.
As long as you know how to interpret the data obtained, you will be able to decipher which are the best terms for your content marketing strategy. Don't miss the posts and digital marketing studies that we leave FREE at your disposal.