Digital consultant
since 2005
Blog
Digital performance marketing starts here
Join the network of marketers who receive our best digital marketing insights, strategies and tips directly to their email.
What is Call Tracking and why is it important?
In today's digital world, where online interactions are becoming more and more common, many companies overlook a crucial part of their marketing strategy: phone calls. Did you know that 82% of marketers agree that phone calls are...
How Weather Targeting boosts your digital marketing strategy
Weather plays a crucial role in shaping consumers' spending habits. However, we often underestimate its profound impact on sales of goods and services. Weather segmentation takes advantage of this fact to boost sales of goods and...
How climate influences digital performance
Studies suggest that external factors such as weather can have an impact on a business' digital performance, including online sales of fashion or sportswear. Here is some relevant research and observations in this regard: Impact of...
An effective digital strategy based on simplification, seasonality, consistency, analysis and adaptability.
We were launching many types of campaigns and the effectiveness of the sale had been reduced. The strategy that had worked for a few weeks based on a powerful lever, seasonal in time and advertised on all channels, was now being...
Strategies and benefits of applying AI in digital marketing
At eXprimeNet we have already implemented AI processes in more than 60% of our customers. Our goal is for AI tools to be seamlessly integrated into the digital strategy of our 100% of customers by 2024. We want you to reap the benefits...
Optimising the digital strategy of a financial sector project, an online investment platform.
Optimising digital strategy in a financial sector project Online investing is a powerful tool for those looking to grow their money and maximise their savings. However, as with any business operating in the digital sphere, it is...
Maximising the effectiveness of digital strategies in health clinics
We analyse the conclusions obtained from a study on digital strategies in health clinics carried out on our clients and offer suggestions to improve the effectiveness of these strategies. Facebook: A channel to engage and re-engage The analysis of the digital...
The user's tendency to always look for the best price: How does it affect brands and online shops?
In the fast-paced world of e-commerce, one unstoppable trend has taken centre stage: consumers' constant search for the best price. This paradigm shift has radically transformed the competitive dynamics between brands...
After the click: strategies to maximise lead-to-customer conversion
In the dynamic world of digital marketing, capturing clicks and leads is only the first step in the conversion process. It is essential to focus not only on attracting the user's initial attention, but also on what they...
The mirage effect of Black Friday
In the world of digital marketing, Black Friday has become a crucial event that brands and businesses cannot ignore. However, what does it really mean to participate in Black Friday? Is it simply a matter of offering...
English 
Spanish 
French 
German