Digital consultant
since 2005
50 keys that have made us a successful agency at TikTok Ads
At our agency, we have developed and refined effective strategies to help our clients achieve success on TikTok Ads. Throughout our history, we have accumulated knowledge and experience on the platform, which has allowed us to...
The power of marketplaces
Marketplaces have revolutionised the way businesses and consumers interact in the world of e-commerce. These online platforms, which act as intermediaries between sellers and buyers, offer a wide range of products and services, including...
The importance of seasonalising digital data analysis
Based on customer experience, we have extracted relevant information from two specific case studies that provide valuable lessons about online sales behaviour during January and February in the retail and leisure sectors. These...
Implementation of data consent for digital marketing in compliance with Google's EU privacy regulations.
If you operate in the EU or EEA and want your data-driven marketing practices to continue uninterrupted, you need a consent management solution approved by Google and compatible with the latest version of the Google...
Frequently asked questions about Consent Mode V2
What is Consent Mode V2 and why is it essential for your business? Google has launched Consent Mode V2 to collect browsing data from users who do not accept cookies. It allows you to collect modelled data and two new variables from...
Guide to implementing Consent Mode 2 and adapting cookies for privacy compliance on your Website
What is Consent Mode 2? Consent Mode 2 is a Google tool designed to help website publishers comply with data privacy regulations, such as the General Data Protection Regulation (GDPR), the General Data Protection Regulation (GDPR) and the General Data Protection...
Example of a digital marketing plan: 3 SUCCESS stories
Do you need to create a plan and don't know where to start? Here is an example of the most successful digital marketing plan. Some people make the mistake of carrying out multiple digital marketing strategies without having a clear direction....
3 Tools to analyse competition for free and grow your business
Find out what your competitors are doing with these free competitor analysis tools. Although investing your time in fine-tuning your SEO or SEM strategy is important, you should not lose sight of what others are doing. Let's see...
Content marketing trends that will be big in 2024
Here I will show you some content marketing trends that will have a big influence in 2024. We are facing a very changing landscape and this is not only influenced by the development of new tools such as Chat GPT, but also by the...
How to make a landing page in WordPress with Elementor? 4 Steps
In this post I will tell you how to make a landing page in WordPress with Elementor following a few simple steps. This is a slightly more practical way to make a landing page although it may detract in some respects from the...