eXprimeNet and Gobik: digital strategy for leading cycling apparel brand

Gobik doesn't just sell technical clothing for cyclists. GOBIK inspires community, performance and design.

At eXprimeNet, we work with Gobik as your digital agency for the areas of campaigns, analytics, digital omni-channel strategy and continuous optimisation. A partnership based on data, ambitious goals and a shared passion for what we do well.

A benchmark in the world of cycling

In an international context, our task at eXprimeNet is clear: to help design and implement an results-oriented international digital strategywith a focus on conversion, advertising efficiency and continuous improvement based on real data.

What we do for GOBIK at eXprimeNet

Digital strategy focused on performance

We define our actions based on a digital roadmap adapted to each phase of the year: collection launches, themed campaigns, specific promotions and key cycling events. Our priority is to help maximise performance by channel and type of audience.

Advanced advertising campaign management

Google Ads Campaigns (Search, Performance Max and Display)
Meta Ads Campaigns (Facebook and Instagram)
Market, interest, behavioural and loyalty segmentation

Continuous data-driven optimisation

We use customised dashboards to visualise in real time the impact of each campaign, channel and promotional action. These visualisations enable agile decisions on investment, audiences, messages and creativity.

Digital internationalisation

GOBIK has a global presence. Our advertising and strategic approach is adapted to key international marketswith localised campaigns and optimisation by language, currency and season.

Ongoing digital consultancy

In addition to technical implementation, we offer our customers a consultative approach based on our experience with e-commerce brands. We recommend improvements, detect opportunities and propose new lines of digital growth.

Results, data and real growth

The collaborative approach with the GOBIK team allows us to constantly measure, learn and scale. Our internal dashboards connect campaigns, sales results, user behaviour and performance by market.

This allows for real-time decisions and optimisation based on real data, not assumptions.

A partnership based on a shared vision

Working with a brand like Govik is a challenge and a privilege. Their commitment inspires us to apply the same high standards in our day-to-day work with this client.

At eXprimeNet, we bring our experience with a clear focus: helping to grow with a clear and scalable strategy based on sustainable results and avoiding simple sales levers.