Premium sensory cosmetics: a tailor-made digital challenge

The personal care sector and the luxury cosmetics requires a digital strategy that matches the product. From the branding to the B2B lead conversionevery detail counts.

ESSENTIAL is born with a solid identity, a coherent proposal and a product that is carefully designed to the millimetre. Our work as digital agency specialising in premium brands is to amplify that value in the online environment: with a clear architecture, refined visual experiences and a strategy that prioritises both image and results.

Our work for Essential

At eXprimeNet we have designed and driven ESSENTIAL's digital ecosystem from a global strategic vision. These are the key areas we have developed:

Web Architecture and User Experience (UX)

We design an intuitive, aesthetic and customer-centric navigation that guides both the end consumer and the professional customer (B2B) to their goal.

Technical and strategic SEO

Right from the start, we implemented a clean SEO structure, with optimisation of loading timesThe keyword plan is based on a sector-specific keyword plan, semantic tags and a sector-specific keyword plan: natural cosmetics, sensory fragrances, premium skin careamong others.

B2B lead generation and internationalisation

ESSENTIAL operates in a global market. We run campaigns aimed at international distributors, concept stores and marketplaceswith forms and CRM flows tailored to each audience.

Conversion campaigns and multichannel funnels

We design campaigns in Google Ads and Meta Ads, combining cold traffic with remarketing and creating funnels adapted to the customer profile: end consumer, point of sale, prescriber or press.

Dashboards and data visualisation

We integrate customised dashboards with visualisation of key metrics: traffic, lead quality, conversion rates, geographic interest and evolution by channel.

Digital integrations and scalability

We connect platforms of CRM, email marketing, analytics and automation tools to facilitate operations and ensure structured growth.

A creative collaboration with a shared vision

All of ESSENTIAL's creative development has been driven by our strategic partner, Kids Agencyspecialists in branding and visual design.

We share a common vision: creating memorable brands that connect with their audience through emotion, consistency and purpose.

Conclusion: Brands with purpose, strategies with results

Essential represents the kind of client we like to work with: brands with values, careful aesthetics and international ambition.

At eXprimeNet, we design customised digital strategies that combine vision, data and tangible results. If you work in the beauty, wellness or conscious luxuryIf you are looking for a digital agency that understands your universe, contact us.